Authors -- in alphabetical order by last name of the lead author of
their chapter
LEADING EDGE MARKETING RESEARCH: 21st Century Tools and Practices
Mickey Brazeal, Professor, Graduate School of Integrated Marketing Communication, Roosevelt University, Chicago
Kevin J. Clancy, Ph.D., Chairman,
and Ami Bowen, Vice President and Director of
Communications, both of Copernicus Marketing Consulting and Research, Boston, MA
Dr. Neil Gains, Founder, Managing Partner, Tapestry Works, Singapore
Alastair Gordon, Managing Partner, Gordon & McCallum Consultants, Wellington, New Zealand
Jamie Gordon,
Northstar Research Partners, Atlanta, GA, and Dr. Larry Irons, Principal, Customer Clues, St. Louis, MO
Sean Green, Ph.D., and Neil Holbert,
Ph.D. both faculty, SUNY-Buffalo/Singapore Institute of Management (SIM/UB), Singapore
Paul Gurwitz, Ph.D., Managing Director, Renaissance Research & Consulting, Inc., New York
City
Crawford Hollingworth, founder, The Behavioral Architects
Judith Langer, Langer
Qualitative, New York City, and Sharon Dimoldenberg, Divisional Director, GfK NOP, London
Ian
Lewis, Director, Research Impact, Cambiar Consulting, Weston, CT, and Simon Chadwick, Editor in Chief Research World and
Managing Partner, Cambiar Consulting, Phoenix, AZ
Robert Moran, EVP, Corporate and Public Affairs, Director of Product Marketing, StrategyOne,
Washington, DC
Howard Moskowitz (recently announced winner of an Outstanding Paper from the Literati Network Award
for Excellence), Bert Krieger, Linda Lieberman, all of Moskowitz Jacobs, Inc., White Plains, NY
Darren Mark Noyce, Managing Director, SKOPOS, London
Dr. Raymond Pettit, Vice President, Research, PRN, New York City
William Pink, New York City, Philip Herr, SVP Corporate Intelligence, and Dorothy
Fitch, both of Fairfield, CT, all of Millward Brown
Joseph Plummer, Ph.D. Columbia University,
and Olson Zaltman Associates, and Mr. James Forr, Columbia, MO, and Ms. Katja Bressette, Boston, MA, also of Olson Zaltman
Associates
Mel Prince, Ph.D., Professor of Marketing, Southern Connecticut State University, President,
Prince Associates (and Highly Commended Award Winner of the Literati Network Award for Excellence), New Haven, CT, and Mark
Davies, Ph.D., Heriot-Watt University, Edinburgh, UK, Chris Manolis, Ph.D., Xavier University, Cincinnati, OH, and Susan Tratner,
Ph.D., Empire State College, Saratoga Springs, NY
Diane
Schmalensee, President, Schmalensee Partners, Boston, MA, and A. Dawn Lesh, President, A. Dawn
Lesh International, NY and Executive Director, Center for Measurable Marketing, Department of Marketing, Stern School
of Business, New York University, Adjunct Associate Professor, Stern School of Business, and Columbia University, NY
Dr. Mark Spence, Associate Professor of Marketing, Bond University, Gold
Coast, Australia and Dr. Robin Pentecost, marketing faculty, Griffin University, Logan, Australia
J. Walker Smith, Ph.D., Global Executive Chairman, The Futures Company, Chapel
Hill, NC
Marco Vriens, Ph.D. Marketing Analytics and Data Strategy Leader, GE Healthcare and David Rogers, President,
ClickConvert, LLC, San Francisco