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Authors -- in alphabetical order by last name of the lead author of their chapter

 

 

LEADING EDGE MARKETING RESEARCH: 21st Century Tools and Practices

 

Mickey Brazeal, Professor, Graduate School of Integrated Marketing Communication, Roosevelt University, Chicago

Kevin J. Clancy, Ph.D., Chairman, and Ami Bowen, Vice President and Director of Communications, both of Copernicus Marketing Consulting and Research, Boston, MA 

Dr. Neil Gains, Founder, Managing Partner, Tapestry Works, Singapore

Alastair Gordon, Managing Partner, Gordon & McCallum Consultants, Wellington, New Zealand 

Jamie Gordon, Northstar Research Partners, Atlanta, GA, and Dr. Larry Irons, Principal, Customer Clues, St. Louis, MO 

Sean Green, Ph.D., and Neil Holbert, Ph.D. both faculty, SUNY-Buffalo/Singapore Institute of Management (SIM/UB), Singapore

Paul Gurwitz, Ph.D., Managing Director, Renaissance Research & Consulting, Inc., New York City 

Crawford Hollingworth, founder, The Behavioral Architects

Judith Langer, Langer Qualitative, New York City, and Sharon Dimoldenberg, Divisional Director, GfK NOP, London 

 Ian Lewis, Director, Research Impact, Cambiar Consulting, Weston, CT, and Simon Chadwick, Editor in Chief Research World and Managing Partner, Cambiar Consulting, Phoenix, AZ

Robert Moran, EVP, Corporate and Public Affairs, Director of Product Marketing, StrategyOne, Washington, DC

Howard Moskowitz (recently announced winner of an Outstanding Paper from the Literati Network Award for Excellence), Bert Krieger, Linda Lieberman, all of Moskowitz Jacobs, Inc., White Plains, NY

Darren Mark Noyce, Managing Director, SKOPOS, London

Dr. Raymond Pettit, Vice President, Research, PRN, New York City 

William Pink, New York City, Philip Herr, SVP Corporate Intelligence, and Dorothy Fitch, both of Fairfield, CT, all of Millward Brown 

Joseph Plummer, Ph.D. Columbia University, and Olson Zaltman Associates, and Mr. James Forr, Columbia, MO, and Ms. Katja Bressette, Boston, MA, also of Olson Zaltman Associates

Mel Prince, Ph.D., Professor of Marketing, Southern Connecticut State University, President, Prince Associates (and Highly Commended Award Winner of the Literati Network Award for Excellence), New Haven, CT, and Mark Davies, Ph.D., Heriot-Watt University, Edinburgh, UK, Chris Manolis, Ph.D., Xavier University, Cincinnati, OH, and Susan Tratner, Ph.D., Empire State College, Saratoga Springs, NY

Diane Schmalensee, President, Schmalensee Partners, Boston, MA, and A. Dawn Lesh, President, A. Dawn Lesh International, NY and Executive Director, Center for Measurable Marketing, Department of Marketing, Stern School of Business, New York University, Adjunct Associate Professor, Stern School of Business, and Columbia University, NY

Dr. Mark Spence, Associate Professor of Marketing, Bond University, Gold Coast, Australia and Dr. Robin Pentecost, marketing faculty, Griffin University, Logan, Australia

J. Walker Smith, Ph.D., Global Executive Chairman, The Futures Company, Chapel Hill, NC 

Marco Vriens, Ph.D. Marketing Analytics and Data Strategy Leader, GE Healthcare and David Rogers, President, ClickConvert, LLC, San Francisco